Digital Product / Healthcare Education
Branding, web, e-commerce, app development and gamified learning for a medical-revision platform.
← All work
Across contracts between 2014 and 2019, Jason worked on the British Medical Journal’s OnExamination platform across branding, web, e-commerce, app development and gamified learning. The work created a clear, consistent journey from discovering an exam resource through to buying access, signing in and progressing through revision.
Tools & workflow
Web Design · Interface Design · Responsive Layouts · E-commerce Workflows
Project notes
Across a series of contracts, Jason contributed to the OnExamination brand, website, e-commerce journey and accompanying app. The work brought together visual hierarchy, responsive layouts, navigation and interface detail so that learners could move confidently from selecting an exam resource to buying access and starting their personalised revision experience.
The product needed to make a substantial revision library feel approachable and motivating. Clear calls to action, considered information structure, gamified progress signals and a restrained clinical visual language helped make the experience feel simple and dependable across desktop and mobile contexts.
Website and accompanying app
