Multimedia / Brand Creative

American Express

Rich multimedia, internal brand and event work supporting culture change across American Express worldwide.

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American Express Growth Hack internal branding moodboard showing banners, posters and flyers
ClientAmerican Express
RoleMultimedia Creative, Internal Change Agency
Year2015–2020

Jason worked with the American Express internal Change Agency, creating rich multimedia content to support culture change across the organisation worldwide. The work included internal brand identity, campaign and event graphics, branded merchandise and swag, video and animation. Growth Hack is one example: an adaptable event identity designed for banners, posters, flyers and physical merchandise. Product Club is another, with a swag and event identity applied across badges, lanyards, tickets, apparel and packaging. Jason also produced video and animation for worldwide Product Summit events in New York, London, Brighton and Phoenix.

Challenge

Create adaptable internal communications that could carry a clear message across event, campaign and multimedia formats.

Approach

Develop concise visual systems and moving-image work appropriate to the audience, channel and event context.

Contribution

Internal Brand IdentityCulture-Change CommunicationsCampaign DesignEvent GraphicsMerchandise & SwagVideo ProductionAnimationMotion GraphicsVisual Systems

Tools & workflow

Adobe Photoshop · Adobe After Effects · Adobe Creative Suite

Project notes

01

Creative change at global scale

Working with the American Express internal Change Agency, Jason helped create rich multimedia content that supported culture-change initiatives across the worldwide organisation—making complex internal messages more visible, engaging and memorable.

02

Brand systems built to travel

The work established flexible visual systems that could move confidently between posters, banners, event environments, merchandise, print and digital touchpoints while maintaining a coherent internal brand story.

03

Campaign, event and moving-image delivery

Jason developed campaign graphics, event-support materials, branded merchandise, animation and video. This included worldwide Product Summit events in New York, London, Brighton and Phoenix, alongside a wide range of internal initiatives.

Selected motion work

Video, animation and multimedia work produced for American Express.

Selected American Express multimedia work.
Selected American Express multimedia work.
Selected American Express multimedia work.
Selected American Express multimedia work.
Selected American Express multimedia work.
Selected American Express multimedia work.
Selected American Express multimedia work.
Selected American Express multimedia work.
Selected American Express multimedia work.
Selected American Express multimedia work.
Selected American Express multimedia work.