Jason worked with the American Express internal Change Agency, creating rich multimedia content to support culture change across the organisation worldwide. The work included internal brand identity, campaign and event graphics, branded merchandise and swag, video and animation. Growth Hack is one example: an adaptable event identity designed for banners, posters, flyers and physical merchandise. Product Club is another, with a swag and event identity applied across badges, lanyards, tickets, apparel and packaging. Jason also produced video and animation for worldwide Product Summit events in New York, London, Brighton and Phoenix.
Challenge
Create adaptable internal communications that could carry a clear message across event, campaign and multimedia formats.
Approach
Develop concise visual systems and moving-image work appropriate to the audience, channel and event context.